Category Archives: Perspectives

Brainstorming Can Create Cloudy Minds Not Solutions

blogcreative

Whether at school or work, most people are familiar with the idea of “brainstorming” to find new solutions to a problem or project. Brainstorming is regarded as a beneficial exercise to open up individuals’ creativity and allow new ideas to bloom. The only problem is that it does the exact opposite. The concept and term “brainstorming” was coined in the […]

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“Small Business Saturday” Can Be Every Saturday

smallbizowner

As Black Friday looms on the horizon, certain Tampa Bay shoppers are eager to look past it to Small Business Saturday on November 29. The Deloitte Annual Holiday Survey predicts that this year two-thirds of consumers will shop local and for two specific reasons: supporting their community’s economy, and to find one-of-a-kind gifts. But shopping local doesn’t have to wait […]

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Are Commercials Funnier With Top Celebs In Them?

Screen Shot 2014-10-22 at 5.48.55 PM

Think about your favorite commercials. Do any of them feature celebrities? Chances are the answer is yes. With celebrity endorsements and celebrities as spokespeople for big brands, it’s uncommon not to see a commercial with a celebrity in it nowadays. For example, have you ever heard of the skincare product, Proactiv? While Proactiv does use some “regular” people in their […]

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