The Best Campaigns Share A Story Not A Sale

The Best Brands Share A Story Not A Sale

The saying goes that “A picture is worth a thousand words,” but in the world of advertising and marketing it matters what those words are actually saying. A “thousand words” from the ramblings of your grandmother’s eccentric neighbor isn’t going to be valued in the same way, as say, a significant speech like the Gettysburg address. Photography is the same […]

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Doubletake Studios Shines in Platinum and Gold with 2015 Hermes Awards

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Doubletake Studios, a boutique marketing and PR firm based out of Tampa Bay, FL, was honored with one Platinum Award and three Gold Awards by the 2015 Hermes Creative Awards. The Hermes Creative Awards is an international competition across the fields of writing and design, advertising, marketing, and public relations honoring “the messengers and creators of traditional and emerging media.” […]

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Brainstorming Can Create Cloudy Minds Not Solutions

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Whether at school or work, most people are familiar with the idea of “brainstorming” to find new solutions to a problem or project. Brainstorming is regarded as a beneficial exercise to open up individuals’ creativity and allow new ideas to bloom. The only problem is that it does the exact opposite. The concept and term “brainstorming” was coined in the […]

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“Small Business Saturday” Can Be Every Saturday

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As Black Friday looms on the horizon, certain Tampa Bay shoppers are eager to look past it to Small Business Saturday on November 29. The Deloitte Annual Holiday Survey predicts that this year two-thirds of consumers will shop local and for two specific reasons: supporting their community’s economy, and to find one-of-a-kind gifts. But shopping local doesn’t have to wait […]

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Doubletake Studios Pairs Up with Tampa’s Lowry Park Zoo to Help Protect Penguins

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October 11th was African Penguin Awareness Day; it highlights the only species of penguins that live along the temperate South African coast, but whose numbers have dwindled dangerously in recent years to the point of now being Endangered. Tampa’s Lowry Park Zoo is working with Doubletake Studios to dive into the “Help Protect African Penguins” campaign, an initiative to raise […]

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